30 Founder Ads In 7 Days Guaranteed To Be Your Next Winning Ad Or Full Refund

A winning ad is an ad that continues to bring in profitable sales as you increase your ad budget (hitting your ideal KPIs with significant ad spend)

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How We Get You Your Next Winning Ad

Seven steps, all done for you. The only part you do is one hour on camera.

Step 1The Strategy Call

30 minutes. We pull your story: why the brand exists, what you tried first, the breaking point, what customers say. We also set your ideal numbers, meaning what a winning ad has to hit for your brand. That is what the guarantee gets read against.

Step 2The Research

Your reviews, your one-star reviews, your support inbox, your top competitors' Meta ads and your product page. That is where the hooks come from.

Step 36 Concepts, 6 Scripts, 30 Hooks

6 different arguments for your product, each with its own script and 5 hooks. You approve every script before you record.

Step 4The Shot List And The Recording Guide

Which spot for which script, what to hold, the phone settings, how to talk. One page.

Step 5The Edit

B-roll, captions, pacing, and the 5 hook cuts on every concept. 30 finished files.

Step 6The Launch, In Your Meta Ad Account

We upload the ads, write the ad copy and set them live in their own campaign.

Step 7The Read

At 14 days we report what every ad spent and what it cost per purchase, which concepts and hooks Meta put budget behind, and which ad to raise the budget on next.

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The 30 Ads: 6 Concepts, 5 Hooks Each

A concept is a different argument for your product and it gets its own script. A hook is a different first line on that script, cut in the edit. Meta ends up with 30 different ways to find your buyer instead of one.

Concept 1 · Cold TrafficThe Adversarial Claim

Names what your category gets away with, then proves your product does it differently.

Concept 2 · Cold TrafficThe Origin Story

Why the brand exists. The problem you had, what you tried first, the breaking point.

Concept 3 · Warm TrafficThe Objection Handler

Takes the top reason people do not buy, usually price, and opens the books on it.

Concept 4 · Cold TrafficThe Competitor Teardown

You bought the competitors, tested them, and say what you found.

Concept 5 · Warm TrafficThe Witness

A customer is the hero. You read the review or the email and react to it.

Concept 6 · Warm TrafficThe Product Demo

The thing that is hard to believe until someone shows it. One take.

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We'll Be Honest. This Is A New Offer. So We Don't Have Significant Case Studies Yet. That Doesn't Mean We Don't Know What We Are Doing.

Below Are Meta Ad Accounts We Broke Down Ourselves. We Only Use Winning Meta Ads Strategies And Apply What Works To Your Brand.

Kepos
Supplements · 54k visits/mo
  • Most of the account is one founder ad, then UGC and statics
  • Opens with his name and his own 10 years of gut problems
  • The founder shows up in the customer review ads too
Chocolate.com
Ecom · Est. $600k/mo
  • Nearly every ad is a real customer review, no AI actors
  • Review ads name the person, like "Larry P, customer since 2024"
  • A co-founder phones repeat buyers and runs the call as an ad
Scalesprint
Cold email agency · 4 ad angles
  • About four angles, mostly AI in cold outreach
  • Almost every ad is a talking head, no screen recordings
  • No testimonial or case study ads, and no proof screenshots
SooWei Goh
Content agency · 4 ads running
  • Runs only four ads, all on one angle
  • One ad opens with "You have been lied to" about organic
  • The rest push keyman risk: content stops when he stops
MediLaunch
B2B agency
  • Sends physical awards to its own clients
  • A B2B ad account that is very well done
  • Found in market research, not in a swipe file
Kendo.ai
AI sales training software
  • Ads lead with features when people buy on benefits
  • No demo ad showing what the software actually does
  • Names client wins but shows no screenshots
InsideOutVAs
VA and call answering service
  • Opens by telling owners to shut off their AI answering
  • The rest is all features and how the service works
  • No client proof anywhere in the ads before the offer
Sell Up
Sales hiring for accountants
  • Good hook: being stuck on every sales call
  • No proof or client results before the offer
  • Has client wins the ads never show
Agency Closers
Coaching for agency owners
  • The one case study is too big to relate to
  • Claims results without explaining why they work
  • Lists features like SOPs instead of benefits
Organic Client Engine
YouTube agency
  • Opens with the direct offer: here is what I will do
  • No proof or case studies in the ads
  • His own authority never shows up in the ads
The Proof Ad
Ad teardown · Hyros · Tridas
  • Client results early, so cold traffic drops its guard
  • Your logo and colours on it, so they know it is yours
  • Cuts the testimonial around the result, not a long clip
The Education Ad
Ad teardown · Karlton Dennis
  • Teach the offer, their situation, or a false belief
  • Gives the info away, sells putting it in your business
  • Real numbers on a whiteboard, not just talking
The Direct-Offer Ad
Ad teardown · Closer.io · Hyros
  • States the offer first, then goes straight to proof
  • Explains the logic of why the offer is even possible
  • Names who it is for up front, like a chiropractor
The Confirmation Page
Teardown · Jeremy Haynes
  • Answers the questions that come after the call is booked
  • Filters out prospects under your revenue minimum
  • Testimonials and case studies below the objections
The Landing Page
Page teardown · Hyros
  • Plain results heading, like 1 million views guaranteed
  • Proof right under the heading, that is what they scroll for
  • Being clear beats the design every time
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Questions You May Have

What do you do?

We script, edit and launch 30 Founder Ads in your Meta Ad Account. 6 concepts with 5 hooks each.

  • The Strategy Call30 minutes. We pull your story: why the brand exists, what you tried first, the breaking point, what customers say. We also set your ideal numbers, meaning what a winning ad has to hit for your brand. That is what the guarantee gets read against.
  • The ResearchYour reviews, your one-star reviews, your support inbox, your top competitors' Meta ads and your product page. That is where the hooks come from.
  • 6 Concepts, 6 Scripts, 30 Hooks6 different arguments for your product, each with its own script and 5 hooks. You approve every script before you record.
  • The Shot List And The Recording GuideWhich spot for which script, what to hold, the phone settings, how to talk. One page.
  • The EditB-roll, captions, pacing, and the 5 hook cuts on every concept. 30 finished files.
  • The Launch, In Your Meta Ad AccountWe upload the ads, write the ad copy and set them live in their own campaign.
  • The ReadAt 14 days we report what every ad spent and what it cost per purchase, which concepts and hooks Meta put budget behind, and which ad to raise the budget on next.

Who is this for?

DTC ecom brands doing $100,000 a month or more in revenue. In practice that brand is spending $25,000 to $35,000 a month on Meta.

The brands this helps most have been experimenting with a lot of different things and cannot find winners. The ad creatives are underperforming, the ROAS is dropping, and the Cost-Per-Acquisition is going up.

What does it cost?

$800 to $1,500, one time. One payment and nothing recurring.

Where it lands inside that range is set per brand on the Strategy Call.

What is guaranteed?

Your next winning ad, from the 30 Founder Ads we launch, within 14 days of them going live. If it does not happen you get a full 100% refund, and you keep all 30 ads either way.

A winning ad is an ad that continues to bring in profitable sales as you increase the ad budget, hitting your ideal KPIs while increasing ad spend. Every brand is different, so what that looks like for yours gets measured and agreed on the Strategy Call before anything runs.

Only the 30 ads we make count, and the 14 days starts when the last of them goes live.

What you have to do, because these five are what make the ads work in the first place:

  • Give us the story on the Strategy Call, and set what a winning ad has to hit for your brand.
  • Approve the scripts, then record all 6 of them and all 30 hooks, in 3 or 4 different spots.
  • Send the raw files unedited, at full quality.
  • Put at least a third of your Meta spend behind the 30 ads for the full 14 days.
  • Keep the product, the price and the landing page the same while it runs.

I do not want to be on camera.

There are five levels and being on camera is only the first. Your voice over B-roll and old footage. Photos of you in the warehouse or the lab, facing away if you prefer. An employee, a supplier or a specialist tells the story instead. Or a creator becomes the face of the brand.

We work down the list with you.

I am not good on camera.

You approve every script first, so nothing gets worked out during the shoot.

Then you say it your way rather than word for word, because reading a script word for word is what makes founders sound robotic. You mess up and keep going, and we cut it out.

Do I have to raise my ad spend?

No. The ads run on what your brand already spends.

How long does it take, and how long until I know if they worked?

7 days of our working time to script, edit and launch. Days 1 to 3 are the scripts, the shot list and the recording guide. Then you record, and however long that takes does not count against the 7 days. Once the footage lands we edit and launch.

Then 14 days from the ads going live to know if they worked.

Do I get the files?

Yes. All 30, named by concept and hook.

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