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The 10 things every winning static ad has in common, shown on real ads from top DTC brands, and how they change from clothing to supplements.

Last updated October 2, 2026

• The 10 things winning static ads have in common, each on a real ad
• What wins in 7 industries: clothing, supplements, beauty, food, home, gear and pets
• Winner vs weak, side by side: what one change does
• A scorecard to grade your own ads today